Popeyes: Chicken Helpline
Pinch me
Turns out, when you call your dream client and tell them you want to do a campaign for them,
they might just give you the shot.
In Singapore, there’s a lot to complain about - in fact it’s kind of a national pastime.
So we turned their problems into chicken with a toll-free hotline and complaint fueled vouchers.
marketinginasia.com
“Clever.”
brandinginasia.com