Popeyes: Chicken Helpline

Pinch me

Turns out, when you call your dream client and tell them you want to do a campaign for them,
they might just give you the shot.

In Singapore, there’s a lot to complain about - in fact it’s kind of a national pastime.

So we turned their problems into chicken with a toll-free hotline and complaint fueled vouchers.

marketinginasia.com

Clever.

brandinginasia.com

Relevant for the entire country.”