Weaver ++ Launch Campaign
Dat Bike is Vietnam’s first 100% electric motorcycle manufacturer. In a market where 95% of the population owns an electric motorbike they have a lot of work ahead of them.
Enter the Weaver ++, designed from the ground up to be more powerful, travel further, and charge faster than any other electric vehicle on the market - their gas bike killer. This is the product they believe will drive Vietnam forward, from gas to electric, but also as a globally respected manufacturer.
We launched the bike with a brand manifesto that doubles as a product video.
In a world standing still - Dat Bike drives towards progress.
After the launch of this campaign, Dat Bike received their highest number of pre-orders ever.